Passion for Produce
The Passion for Produce (PFP) program, celebrating its 16th year, was created by CPMA to provide rising stars within the produce industry the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events.
This is a once-in-a-lifetime opportunity for these individuals to learn about the produce industry in an interactive setting, while providing education on key aspects of the produce supply chain from “field to fork”.
Keep an eye out for the PFP participants wearing their Passion for Produce red vests throughout the Convention and Trade Show!
Retail tours
Bus Tour | Tuesday, April 28, 8:00 am – 12:00 pm Sold Out
This guided bus tour will visit 3-4 retailers across Toronto to show what’s new and unique in the market. Information about locations and route will be shared on site on April 28.
Retail walking tour
CPMA 2026 will feature a self-guided walking tour that includes retail locations near the Metro Toronto Convention Centre for you to explore at your leisure.
CPMA Fresh Week Step Challenge – Every Step is a Fresh Advancement
Download the app, be part of the fun and celebrate healthy living while earning chances to win amazing prizes just by participating. In addition to counting steps through the app, participants can earn bonus steps by visiting feature areas and stopping by the CPMA exhibit booth.
Scan the QR code below or click here to join the challenge.
Bonus steps QR codes
Open the app, click on Bonus Activities at the bottom, and scan the QR codes at the following locations:
- Fresh Advancement booth 1501
- CPMA booth 371
- Learning Lounge
- Business Sessions
- New Product Showcase
- Women in Produce Reception (Wednesday only)
- PFP & Young Professionals Networking Reception (Tuesday only)
One winner will be randomly selected out of the TOP 25 steppers.
The winner will receive a $100 grocery gift card.
Fill it Forward challenge
To support industry’s sustainability efforts and reduce single-use plastics, CPMA 2026, in partnership with Zespri, will feature Fill it Forward challenge encouraging people to use a reusable bottle to refill water.
For every bottle saved, a donation is made to an environmental charity. Water refill stations will be available around the convention centre and the Trade Show floor.
Do you have your own bottle? Bring it at CPMA 2026 and take part in this challenge. Pick up a sticker, scan and donate. Every time you scan, you will also be entered to win a prize package including great Zespri swag and a $100 CAD gift card.
The winner will be contacted April 29th by the end of the day to pick up the prize package on the Trade Show floor.