Passion for Produce


The Passion for Produce (PFP) program, celebrating its 14th year, was created by CPMA to provide rising stars within the produce industry the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events.

This is a once-in-a-lifetime opportunity for these individuals to learn about the produce industry in an interactive setting, while providing education on key aspects of the produce supply chain from “field to fork”.

Keep an eye out for the PFP participants wearing their Passion for Produce red vests throughout the Convention and Trade Show!

Learn more about the 2024 participants  

Fresh Week Step Challenge

Download the app, be a part of the fun and celebrate healthy living while earning chances to win amazing prizes just by participating.

In addition to counting steps through the app, participants can earn bonus steps by visiting feature areas, and stopping by the CPMA exhibit booth.

Scan the QR code below, or click here to join the challenge.


Bonus steps QR codes can be found at the following locations:

  • Business Sessions
  • CPMA booth
  • Innovation Zone
  • Learning Lounges
  • New Product Showcase
  • Oppy booth
  • Women in Produce and Young Professional Receptions

One winner will be randomly selected out of the TOP 25 steppers.

The winner will receive a $100 grocery gift card.

Technical FAQ

Retail Tours

Vancouver features several unique retail locations catering to city dwellers. A guided tour route is available which will take about 4 hours to complete and includes the following retail locations:

  • Save-on-Foods
  • Loblaws
  • T&T Supermarket
Retail Walking Tour

CPMA 2024 Fresh Week will also feature a self-guided walking tour that includes the following 10 retail locations in Vancouver.

  • Urban Fare: 1133 Alberni Street
  • Meinhardt Fine Foods: 609 Granville Street
  • IGA: 909 Burrard Street
  • H-Mart Downtown: 590 Robson Street
  • Loblaws City Market: 658 Homer Street
  • IGA: 489 Robson Street
  • T&T Supermarket: 179 Keefer Place
  • Nesters Market: 990 Seymour Street
  • Choices Markets:1202 Richards Street
  • Granville Island Public Market: 1661 Duranleau Street