Passion for Produce

Group_Shot-7The Passion for Produce (PFP) program, celebrating its 13th year, was created by CPMA to provide rising stars within the produce industry the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events. This is a once-in-a-lifetime opportunity for these individuals to learn about the produce industry in an interactive setting, while providing education on key aspects of the produce supply chain from “field to fork”. Keep an eye out for the PFP participants wearing their Passion for Produce red vests throughout the Convention and Trade Show!

Fresh Week Step Challenge

Get moving with your fellow attendees in this year’s Fresh Week Step Challenge. Registration is easy! Download the app, be part of the fun and celebrate healthy living while earning chances to win amazing prizes just by participating. The app automatically tracks your steps, or you can sync with an activity tracker. In addition to counting steps through the app, participants can earn bonus steps by completing trivia challenges, visiting feature areas, or stopping by the Dole exhibit booth. Friendly competition is encouraged! A leaderboard will capture the top steppers.

Scan the QR code below, or on event signage, or visit to join.


Young Professionals Networking Reception

Wednesday, April 26, 5:30 p.m. – 6:30 p.m.

Our Young Professionals Networking Reception is an amazing opportunity for those under 40 to build their network within the produce industry. This one-hour reception is a chance for the future of the produce industry to connect and grow together. 

Women in Produce Networking Reception

Wednesday, April 26, 5:30 p.m. – 6:30 p.m.

Join us for a reception celebrating women in produce and their impact on the industry. It’s the perfect opportunity to network with the wider industry and share experiences and to meet the honourees of the Grocery Business Outstanding Women in Produce. 

Self-guided Retail Walking Tours

Toronto’s urban core includes a number of unique retail locations catering to city dwellers. A self-guided tour route is available which will take about 2 hours to complete and includes four retail locations.

  • Loblaws Queens Quay Market: 10 Lower Jarvis street, (416) 304-0611
  • Longos Maple Leaf Square: 5 York Street, (416) 366-1717
  • Mikes Independent City Market Toronto: 111 Peter Street, (416) 977-2515
  • Sobeys Urban Fresh – Spadina: 22 Fort York Blvd, (416) 623-5111
    -One of the smallest locations, carrying 80% of the variety of full serve store
    -One of the highest customer count
    -Urban style concept for downtown core