Friday, April 16 at 1:00 pm EDT / 10:00 am PDT

David Coletto

How the pandemic has transformed the Canadian consumer

CPMA is partnering with national research and insights firm, Abacus Data to explore the potential impact of the pandemic on consumer behaviour - from grocery shopping behaviour, to where we want to work, to what we will feel comfortable doing once the pandemic is over.

Throughout Fresh Week, you will be invited to take part in a three-part poll, beginning Tuesday April 13. Your responses to the polling questions will be compared to the national survey, and a personalized report sent to you for your reference. On Friday April 16, Abacus CEO, David Coletto, will present the findings and offer insights on their relevance to your business.

David Coletto is CEO and a founding partner of Abacus Data, a full-service market research and strategy firm based in Ottawa and Toronto. With over a decade and a half of experience in the industry, David and his partners founded Abacus 10 years ago and since then, it has grown into one of Canada's most respected market research firms.

David has worked with many agriculture and agri-food organizations including the Canadian Cattlemen’s Association, the Dairy Farmers of Canada, Canadian Produce Marketing Association, Sysco Canada, Farm Credit Canada, Food, Health, and Consumer Products of Canada, and the Chicken Farmers of Canada.

He earned a PhD in Political Science from the University of Calgary in 2010 is an adjunct professor at Carleton University. He is the host and producer of, inFocus with David Coletto, a new podcast that explores the intersection of public opinion, politics, public policy, and consumer behaviour.

He’s a foodie, a cyclist, and an avid traveller. He’s been tracking Canadian public opinion and consumer trends throughout the pandemic and is excited to share the data he has learned with Canadian Produce Marketing Association members.

CPMA Competition Law Statement

This information is provided as part of CPMA s ongoing commitment to legal and ethical behavior including, in this specific instance, compliance with Canadian competition law.

CPMA has taken measures to ensure that formal meetings do not involve anti-competitive conduct or the appearance of anti-competitive conduct. It is your obligation to ensure that you do not engage in any other contacts outside of the formal meetings that could create issues.

While most of the functions and activities of trade associations do not raise competition law issues, bringing competitors together may allow trade associations to be used, directly or indirectly, to facilitate illegal agreements to restrain competition. In view of the potential risks involved, you must not become involved in any communications or agreements that might give rise to concerns under the Competition Act, the Canadian Produce Marketing Association (CPMA) Competition Guidelines governing meetings while you are attending or participating in any CPMA meetings.

Any questions regarding specific issues should be discussed with the President of CPMA..

Confidentiality of personal contact information
As we approach CPMA’s 95th Convention and Trade Show, Fresh Week, many fresh produce industry members may receive fraudulent emails from scammers who may claim to have personal contact information of CPMA members, Trade Show attendees and exhibitors. Please be advised that CPMA is committed to protecting personal information of all those it collaborates with and does not sell, communicate or disclose their contact information to third parties nor any mailing lists. Please disregard any email that look suspicious.